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SOME OF THE BANK BRANDS WE STUDIED

WHAT WE UNCOVERED

Being Uncomplicated is the price of doing business today.

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ABOUT US

Since 2017, Apex has helped marketers and agencies reveal the hidden levers of loyalty.

THE "WHY BEHIND THE WHAT"

For many, money management is a complex and, at times, confusing concept. They want banks to alleviate the uncertainty and anxiety they feel, by simplifying things. No matter what kind of financial services business you are.

WHAT WE UNCOVERED

Customer loyalty is 21% higher for Challenger Banks than for America's 10 largest, most well-known banks.

THE "WHY BEHIND THE WHAT"

Engagement with legacy bank customers is eroding at an alarming rate, as people are more prepared to switch than ever before. The idea of moving your banking to an upstart, or dividing your financial needs amongst a handful of providers, is becoming an accepted norm.

2022 US BANKING INDUSTRY LOYALTY REPORT

Net Loss: Why Banks Are Losing Customers

We commissioned Schlesinger Group to conduct a survey of 3,243 personal banking customers from 20 of America’s top banks. Then, we integrated the findings with Apex Scoring System's advanced loyalty and CX platform to glean a whole new level of customer insights.

The result is the most in-depth customer loyalty analysis ever completed. At a time when traditional banks are facing increased competition and scrutiny, it's upstart challenger banks who are more effectively grasping the changing dynamic of customer experience and expectations.

Banks, financial service providers and fintech companies who download this free guide will learn:

01 | How National, Independent and Challenger banks rated among customers

02 | The changing indicators of successful relationships

03 | Key takeaways/ principles for success

04 | Key indicators/ trends

05 | Opportunities to excel

06 | What it means to you

The findings from this landmark report reveal a seismic shift

Institutional Banks

Receive this complimentary overview explaining methodology, with a sampling of insights and opportunities. Find out how to apply a science-based approach to gain insights into your own customer experience.

Download Our Loyalty Report

Independent/ Regional Banks

Financial Service Providers

Fintech Innovators

WHO'S IT FOR?

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